As Cindy Shepherd, Director of Digital and Retail at Havaianas US, notes:

“We’re always working to make shopping better. Our aim is to focus on what customers want. This 30 minutes AI readiness assessment unleashed growth and profitability opportunities. By embedding AI directly into our product and checkout flows, we saw a 2× lift in conversions, a 35 % jump in AOV, and a 36% reduction in returns—all in just a few weeks. It’s hands-down the most impactful digital tool we’ve launched.”